Shauna Smith
Director of B2B Marketing, the knot worldwide
Shauna Smith, Director of B2B Marketing, oversees vendor marketing efforts for The Knot Worldwide, a leading global marketplace and family of brands championing celebration. The Knot Worldwide (TKWW) is a leader in the $250B+ global wedding industry, supporting nearly 35 million users through its family of brands spanning 16+ countries. Shauna is a results-oriented marketing leader with a proven track record in strategic planning, leading and developing high-performing teams, and scaling marketing programs to help drive growth and pipeline. She possesses experience across a variety of marketing expertise including demand generation, field marketing, event marketing, and B2B marketing. She joins The Knot Worldwide after previous leadership roles within the tech industry, including Amazon Web Services where she built a globally adopted digital/virtual event program and helped contribute to the building of the Americas Demand Generation team. She also has experience in the wireless industry, having previously led a regional marketing team at T-Mobile. Throughout her career, Shauna has focused on cultivating positive and inclusive team environments, leveraging data to solve challenges and make decisions, and empowering teams to be customer-focused.