Coterie Retreat 2024: Education, Inspiration, and Surprise Performances on Day 2 in St. Thomas USVI!
Day 2 of Coterie Retreat 2024 at the Westin Frenchman’s Reef in St Thomas USVI brought even more education, inspiration, and energy!
Wedding and event professionals enjoyed another round of educational sessions during the day, followed by a chic beachside lunch sponsored by Wedding Pro at The Westin’s Palm Court Terrace.
Overlooking the ocean, conversations flowed about panel topics like wedding trends shaping 2025, how to collaborate with destinations across the Caribbean, and problem-solving during the wedding planning process. Afternoon sessions and panelists kept the dialogue flowing on these subjects and more.
In the evening, attendees continued to celebrate 10 years of retreats at our always-anticipated White Party, graciously hosted at Catherineberg Sugar Mill Estate (now the Governor’s mansion), making for exciting networking opportunities.
The legendary Reggae artist Pressure gave a surprise performance that got EVERYONE on the dancefloor. DJ G$Money with Finer Touch kept the vibes going all night long.
Keep scrolling for more key moments from Day 2 of our history-making Coterie Retreat!
Event: Coterie Retreat 2024
Dates: December 9-12th, 2024
Host island: St. Thomas US Virgin Islands
Photographers: Xiaoqi Li Photography, Trene’ Forbes Photography, & Charity Hope Photography
**The 10th annual Coterie Retreat is hosted by Munaluchi Bride (@munaluchibride) in partnership with the U.S. Virgin Islands Department of Tourism (@visitusvi)**
Karli Harvey Raymond opening Day 2 of Coterie Retreat 2024 | Captured by Trene’ Forbes Photography
Day 2: General Sessions
It’s the details that make the difference.
A heartfelt message from Mr. Joseph Boschulte, Commissioner of the U.S. Virgin Islands Dept. of Tourism, during a moment of reflection and gratitude in his welcome remarks.
Mr. Joseph Boschulte, Commissioner of the U.S. Virgin Islands Dept. of Tourism | Captured by Trene’ Forbes Photography
From the breathtaking views of St. Thomas, St. Croix, and St. John to the warmth of its people, it’s clear that the true beauty of the USVI lies in the little moments and the individuals who make every visit unforgettable.
He added, “Outside of our beaches and beautiful views, our people are our biggest asset.”
(Left to right): Mr. Joseph Boschulte, Commissioner of the U.S. Virgin Islands Dept. of Tourism; MunaLuchi’s Co-Founders Jackie and Chike Nwobu, and Emcee Karli Harvey Raymond.
Speaker #2. Shauna Smith – The Knot Worldwide
Shauna Smith, the Director of B2B Marketing for The Knot Worldwide, graced the Coterie Retreat stage for her second year to highlight the importance of wedding industry professionals leveraging data to navigate industry trends and grow their businesses.
Director of B2B Marketing for The Knot Worldwide, Shauna Smith | Captured by Trene’ Forbes Photography
Shauna shared valuable insights on Gen Z, the most culturally diverse generation to date, noting that they are not only more optimistic about marriage but also bringing new perspectives to wedding planning.
With 2 million weddings in 2024 alone (and the same projected for 2025), the wedding industry remains resilient—even amidst inflationary pressures. In fact, 95% of couples are still excited about their weddings, with many adjusting their plans to stay within budget.
She emphasized that vendors should be ready to meet the evolving needs of these couples, particularly when it comes to the growing influence of social media and AI. With Gen Z doubling the use of AI for tasks like writing website copy and thank-you notes, they are simultaneously seeking authentic, transparent, and responsive service.
Shauna Smith, the Director of B2B Marketing for The Knot Worldwide | Captured by Trene’ Forbes Photography
Trends shaping weddings in 2025:
Unplugged ceremonies, eco-friendly options, wedding weekends, incorporating culture, and the resurgence of traditional elements like bouquet tosses.
Top tips for marketing to Gen Z:
Be responsive: Gen Z expects fast replies.
Prioritize authenticity & transparency: keep it personal and simple.
Build trust: 2 out of 3 couples say vendors ease their planning nerves.
Embrace mobile-first, personalized experiences.
Create multiple touchpoints: optimize social media and website for mobile.
Understand shopping behaviors: focus on short-form content like review videos.
Show your philanthropic side: consider donating in the couple’s name.
Be active on social media: 76% of Gen Z couples follow vendors online.
Stay data-driven: monitor analytics and adjust frequently.
Use TikTok for advice-based, fun content.
Market to parents: 63% of Gen Z weddings are funded by them. Offer FAQs for parents on your website.
Leave an impact: surprise & delight opportunities to make an impact.
Ultimately, vendors must pay attention to data and understand how Gen Z’s behaviors, from mobile-first experiences to their high expectations for responsiveness, are shaping the future of the wedding industry.
Connect with Shauna @shaunamarie9 of @theknotworldwide on IG.
Shauna Smith, the Director of B2B Marketing for The Knot Worldwide | Captured by Trene’ Forbes Photography
Panel #1. Understanding Hotel Partnerships: Unlocking Value for Your Wedding Business
On our first panel of day 2, Brian Green of By Brian Green guided a thoughtful discussion on navigating the complexities of destination weddings and creating exceptional client experiences by working with hotel partners.
Brian Green of By Brian Green | Captured by Trene’ Forbes Photography
Kevan Stewart, the owner of luxury boutique wedding venue, The Palm Terrace in Montego Bay, Jamaica, elaborated on the importance of fostering a “One Team Mindset” by collaborating closely with planners and providing key contacts for seamless communication.
He added that flexibility is key—negotiate creative opportunities like styled shoots or early access to build stronger relationships. Lastly, stay responsive and adapt to the expectations of today’s clients, especially Gen Z.
Follow on IG @thepalmterrace.
Kevan Stewart, owner of The Palm Terrace in Montego Bay, Jamaica | Captured by Trene’ Forbes Photography
Sheldon Keens-Douglas, the Commercial Director of Spice Island Beach Resort in Grenada, explained that communication is everything!
While navigating destination events, he stressed sharing details and asking questions to ensure there are no surprises for your clients. Offer unique value-adds like couple’s massages or honeymoon suite upgrades to enhance the experience. Personalization and memorable moments are must-haves for today’s couples.
Follow on IG @spiceislandbeachresort.
Sheldon Keens-Douglas (Commercial Director of Spice Island Beach Resort in Grenada) | Captured by Trene’ Forbes Photography
Speaker #2. Elizabeth Sheils – “Tech Hacks for Wedding Pros: Mastering Digital Tools to Reclaim Your Time“
With 20+ years in the wedding industry and a team of 40 planners, Elizabeth Sheils (Co-Founder of Rock Paper Coin) shared how diving into technology transformed her approach to business—and how it can transform yours too!
Co-founder of Rock Paper Coin, Elizabeth Sheils, presenting on the Coterie stage | Captured by Trene’ Forbes Photography
Here’s why tech matters:
Save time and juggle life’s demands
Boost productivity and meet next-gen expectations
60% of workers save 6 hours/week using the right tools
Some top tools Elizabeth recommends:
Grammarly – Polished writing made easy
Loom – Video proposals that cut down on long emails
Zoom AI – Automatic transcription and note-taking
Boomerang – Track email responses and reminders
Backblaze – Secure backups for peace of mind
1Password – Manage all your passwords securely
Pro Tip: Start slow! Pick 2-3 tools to test quarterly and track your progress.
On staying healthy while managing a business:
Meditation apps like Calm and Headspace
Time savers like Instacart and TaskRabbit
Shared calendars and sheets for managing family time
Ultimately, Elizabeth reminded us, “A healthy business is only possible with a healthy owner.”
Follow on IG @rockpapercoin.
Elizabeth Sheils (Co-Founder of Rock Paper Coin) | Captured by Trene’ Forbes Photography
Deep Dive Luncheon: Sponsored by WeddingPro
Our “Deep Dive” Luncheon sponsored by @weddingpro brought guests to the Palm Court Terrace for a luxurious beachside dining experience.
With delectable island-inspired cuisines and round-table discussions on problem-solving and conflict resolution, there is always so much to gain from these intimate conversations. You never know who you’ll connect with–USVI’s notorious green iguanas even made an appearance!
(Pictures captured in the following section by Xiaoqi Li Photography)
USVI’s notorious green iguanas made an appearance at WeddingPro’s Deep Dive luncheon.
The ocean breeze and chic white umbrellas created picture-perfect vibes. Every moment felt like a snapshot of elegance.
(Pictures captured in the following section by Trene’ Forbes Photography)
Panel #2. Collaborating with Tourism Boards: Expanding Your Wedding Business in a Shifting Economy
Event Planner extraordinaire Brian Green led an inspiring conversation with tourist board leaders and representatives from across the Caribbean, highlighting the beauty, diversity, and collaboration that make these islands a dream for destination weddings and romantic getaways.
(Left to right) Brian Green, Counselor Tashia Grace Burris of Tobago, CEO Petra Roach of Grenada Tourism, Bridget King Executive Director/ Global Sales for Bahamas Tourism, CEO Kelly Fontanelle of St. Kitts Tourism, and Commissioner Joseph Boschulte of St. Thomas, USVI | Captured by Xiaoqi Li Photography
Kelly Fontanelle – CEO of St. Kitts Tourism Authority
“Romance is a low-hanging fruit.” St. Kitts, a small and uncrowded duel-island nation, offers boutique hotels and breathtaking venues perfect for intimate destination weddings. It’s all about selling the experience, not just the destination.
Follow on IG @stkittstourism.
Kelly Fontanelle (CEO of St. Kitts Tourism Authority) | Captured by Xiaoqi Li Photography
Joseph Boschulte – Commissioner of St. Thomas
If you’re looking for intimate, experiential weddings, St. Thomas is your go-to. This US territory focuses on family-centric celebrations and happy experiences. They’re redefining the balance between tradition and modern romance.
“We are the place for intimate weddings where experiential details matter.”
Follow on IG @visitstthomas
Joseph Boschulte – Commissioner of St. Thomas | Xiaoqi Li Photography
Bridget King – Executive Director/ Global Sales for Bahamas Tourism
With over 700 islands, the Bahamas offers unique trends like sandbar weddings, underwater celebrations, and bachelorette getaways. Each island is special, and collaboration is key.
“When you work with the tourist board, you’ll get inspiration and best practices.”
Follow on IG @visitthebahamas
Bridget King – Executive Director/ Global Sales for Bahamas Tourism | Captured by Xiaoqi Li Photography
Petra Roach – CEO of Grenada Tourism Authority
Known as the Spice Isle, Grenada prioritizes educating planners and creating personalized, value-added experiences. It’s about forming strong connections and celebrating culture through imagery.
Follow @petraroach100 and @puregrenada on IG.
Petra Roach – CEO of Grenada Tourism Authority | Xiaoqi Li Photography
Councillor Tashia Grace Burris – Minister of Tobago Tourism
“Untouched, undiscovered, unspoiled.”
Tobago shines with off-the-beaten-path adventures and natural beauty. With unique experiences like the “Island Pool” in the ocean, Tobago’s focus is tailoring unforgettable memories for guests while providing great value. With unique cultural immersion and unbeatable value, Tobago is setting trends for 2025.
This panel reminded us that collaboration and understanding a destination’s story are key to creating magical moments for couples and their loved ones.
Follow on IG @visittobago.
Councillor Tashia Grace Burris – Minister of Tobago Tourism | Captured by Xiaoqi Li Photography
Panel #3. Contracts, Conflicts, and Chargebacks – Oh My!
In our “Contracts, Conflicts, and Chargebacks—Oh My!” panel, Kawania Wooten of Howerton Wooten Events led panelists Nadia Anderson (CPA, CGMA, CWEP) and Trademark Attorney + Mentor LaConya Murray through an insightful discussion on navigating all the legalities and paperwork of the wedding planning process.
Kawania’s key takeaway: Don’t underestimate the value of open, positive, and strong communication.
Kawania Wooten | Captured by Xiaoqi Li Photography
Nadia S. Anderson, CPA, CGMA, CWEP, is an entrepreneur and speaker who blends creativity with business expertise.
She curates memorable events through her company, Virginia Grace, facilitates connections at her vene Lavender Hill in Richmon, VA, and empowers small businesses via The Anderson Accounting and Advising Group.
Alongside fellow panelist LaConya Murray, Nadia advised wedding industry professionals to set expectations up-front in their contracts and proposals. She added to keep your payment methods professional. “Cash App, Venmo, Zelle… these are personal finance profiles (use a business profile instead!).”
Nadia S. Anderson | Captured by Xiaoqi Li Photography
Key takeaways:
Contract clauses – remember to include the following:
Change clause in your contracts with cost reflection.
Termination clause – services you don’t perform and how the client can get out of the contract.
Personal safety – if the client makes you feel unsafe, you can pull out for X, Y, or Z without worry.
Personal property clause – sometimes people might have access to my inventory, so I’m making a list of that property (and that goes both ways).
Connect with Nadia on IG @meetnadiaanderson.
Nadia S. Anderson | Captured by Xiaoqi Li Photography
Attorney LaConya Murray, founder of Off the Mark IP Solutions, is a trusted expert in intellectual property and a passionate advocate for entrepreneurs.
Since 2012, she has helped countless business owners protect their brands through trademark, copyright, and contract services. As the host of the Own Your Genius podcast, a sought-after speaker, and a prolific author, LaConya empowers entrepreneurs to safeguard their businesses and thrive with confidence.
She empowered our Coterie Retreat audience by enforcing that “your contracts are only as good as the people you enter them with.” In addition, vendors should be specific about what services they are performing, including payments, refunds, adding additional services, and communicating timelines upfront.
LaConya Murray | Captured by Xiaoqi Li Photography
Key Quotes + Takeaways:
Make sure you are “Responding instead of reacting.”
“Decide whether you’re going to have a business or a hobby.”
“Documentation is key.”
In your contracts, note where (the jurisdiction) disputes will be dealt with.
If people don’t want to sign the contract, ask them what their reservations are.
Connect with LaConya on IG @laconyamurray.
Captured by Xiaoqi Li Photography
Coterie Marketplace
Following another day of learning, attendees had the opportunity to meet with tourist board representatives, resort, and hoteliers participating in our Coterie Marketplace. Vendors were able to learn the ins and outs of hosting destination weddings and events in the Caribbean, ask questions, and establish new connections.
Featured destinations & hotels:
St. Thomas US Virgin Islands
Spice Island Beach Resort
The Islands of the Bahamas
Nassau & Paradise Islands
Pigeon Point
The Palm Terrace
Pure Grenada
St. Kitts
British Virgin Islands
*Below Coterie Marketplace photos captured by Xiaoqi Li Photography
“Catherineberg en Blanc” White Party
Our always anticipated all-white soirée was a vision of sophistication set against the enchanting backdrop of the historic Catherineberg Sugar Mill Estate (now the Governor’s mansion).
Views from the Catherineberg Sugar Mill Estate | Captured by Xiaoqi Li Photography
As the Caribbean sunset painted the skies, this Danish colonial landmark transformed into a luminous celebration of grace and style.
Captured by Xiaoqi Li Photography
Guests arriving at the Governor’s Mansion | Photo by Trene’ Forbes
Eccentric Mocko Jumbies at Coterie Retreat 2024 | Captured by Xiaoqi Li Photography
Perched high above Charlotte Amalie harbor, guests enjoyed curated cocktails, delectable cuisine, and unforgettable moments under the stars—including surprise performances by Enchantment Dancers of USVI Festivals, Eccentric Mocko Jumbies, and the legendary reggae artist, Pressure! The night was a seamless blend of timeless history and modern elegance.
Photo-op moment!
(Photos in this gallery captured by Trene Forbes Photography)
Mix & Mingle…
(Photos in this gallery captured by Xiaoqi Li Photography)
Muna fashion…
(Photos in this gallery captured by Trene Forbes Photography)
Strike a pose…
Coterie Retreat 2024 | Captured by Trene Forbes Photography
Coterie Retreat 2024 | Captured by Trene Forbes Photography
The Muna Girls | Captured by Xiaoqi Li Photography
Enchantment Dancers of USVI Festivals brought the HEAT to the Coter Retreat stage!
Photos in this gallery captured by Xiaoqi Li Photography
Deputy Commissioner Rosie Farrington, US Virgin Islands Department of Tourism, and Mr. Joseph Boschulte, Commissioner of St. Thomas, gave a warm welcome address before Pressure took the stage.
Below photos captured by Xiaoqi Li Photography
Surprise performance by Pressure!
Reggae Artist Pressure | Captured by Xiaoqi Li Photography
Coterie Retreat 2024 | Captured by Xiaoqi Li Photography
White Party Coterie Retreat 2024 | Photo by Trene Forbes Photography
White Party Coterie Retreat 2024 | Photo by Trene Forbes Photography
Finer Touch Entertainment kept the beats going!
DJ G$Money with Finer Touch Entertainment | Photos in this gallery captured by Xiaoqi Li Photography
Looking for more Coterie Retreat 2024 recaps?
Click here.
Vendors:
Planner: Tiffany Chalk Events
The 10th annual Coterie Retreat is hosted by Munaluchi Bride in partnership with the U.S. Virgin Islands Department of Tourism
Host Hotel: The Westin at Frenchman’s Reef St. Thomas
Glam Team:
Makeup: Felicia Graham Beauty
Hair: Golda Tagoe of Gold Karatz Beauty and Glamour by Shaniqua
Scentscaping: Eden Scents
Photographers:
Welcome Party:
Planner: Tiffany Chalk Events
Mocko Jumbies: Eccentric Mocko Jumbies
Dancers: Enchantment Dancers and Band | USVI Festivals
Tuesday Luncheon:
Photos: Xiaoqi Li Photography
Planning: Tiffany Chalk Events
Stationery: Modern Lux Laser Custom Acrylic Designs
Sponsor: Wedding Pro
Rentals: Island Bliss Weddings
White Party:
Hosted at the Governor’s Mansion in partnership with the U.S. Virgin Islands Department of Tourism
DJ: Dj G$Money and DJ: Finer Touch Entertainment
Surprise Performance: Pressure Busspipe
Dancers: Enchantment Dancers and Band | USVI Festivals
Mocko Jumbies: Eccentric Mocko Jumbies
Catering: Yum VI Catering
Florals and rentals: Beyond Borders VI
Lighting: Westline Pro
Gala:
Planning/Production: Tiffany Chalk Events
Design: Larger Than Life Events
Surprise Performance: TH3RD
Florals: East End Florals
Rentals: Beyond Borders VI
