CEO
Saint Lucia Tourism Authority
Lorine Charles-St. Jules, the CEO of the Saint Lucia Tourism Authority, boasts an impressive career spanning over 20 years in the tourism industry. Her journey to the top began as the USA Account Manager for the Anguilla Tourist Board. Later, she led the global marketing agency PEAEYE7 Marketing International for five years, where she focused on business development and luxury resort marketing across the Caribbean, the United States, and Canada. Her expertise covers various aspects of tourism, including destination marketing, sales programming for luxury resorts, and global travel trade management. Her strategic acumen and leadership skills have earned her recognition as an award-winning thinker and research consultant for the Organization of American States.
Prior to her current role, Mrs. Charles-St. Jules held executive positions at the Saint Lucia Tourist Board, including Director of Marketing, and served as a Tourism Planning Officer for the Saint Lucia Ministry of Tourism. Her educational background includes a master’s degree in International Tourism Development and Sustainability from the University of Strathclyde in Scotland, a Graduate Certificate in Digital Marketing from Cornell University, and a Bachelor of Science Degree in Management and Tourism from the University of the West Indies.
As CEO of the Saint Lucia Tourism Authority, Mrs. Charles-St. Jules assumes responsibility for the organization’s overall management, overseeing the development of marketing strategies and destination services. She collaborates closely with stakeholders within Saint Lucia and abroad, working diligently to promote Saint Lucia internationally through targeted campaigns and positioning the country in both traditional and emerging markets. Established in August 2017 as a statutory arm of the Saint Lucian government, the Saint Lucia Tourism Authority plays a vital role in showcasing the beauty and attractions of Saint Lucia on a global scale.