Anja Winikka
Maroo Co-founder & CMO

Anja has appeared and shared her wedding industry insights and expertise with The New York Times, The Today Show, Good Morning America, The Washington Post, CNN, and more. As a marketer, content creator, and PR strategist and spokesperson for The Knot, Anja has given talks on millennial and Gen Z consumer insights and trends, social media for small businesses, and brand-building blocks for small business owners, regularly appearing as a speaker on stages across the country and globe. In 2019, Anja was named “The Knot’s Chief Innovator” by AdWeek for her education and audience development work with small business professionals across the country. After having spent 15 years in the weddings industry as director of marketing and education at The Knot, Anja co-founded Maroo, a payments platform tailored to the weddings industry that offers seamless payments processing and offers Buy Now Pay Later payment plans to small business owners and their clients within the weddings industry.